pickups of the 1950s and '60s are revered and collected around
the world because they reflect the era of discovery when electric
guitar was experimental and new.
purchasing the DeArmond Company in 1996, Fender's Research and
Development department set about determining which DeArmond pickup
models could be recreated and how to make the most of these classic
designs. The solution to these questions was to produce the DeArmond
guitar line in which the sound of these modernized, American-made
pickups are combined here classic guitar designs by Guild.
staff travelled to Korea to select the right builder who could
faithfully reproduce the old Guild body designs that had been
chosen as the basis for the DeArmond guitar line. Tooling was
designed and built specially for these guitars and was not selected
off the cookie-cutter shelf that serves so often as the source
of imported designs. The visual appeal is undeniable and the
sound quality is absolutely unchallenged by any guitar anywhere
near the price.
only way to really appreciate DeArmond guitars is to hear and
feel them. The only way to know how they sound is to go to your
nearest dealer, plug one in and crank it up. The only way to
tell how good they feel is to go to your nearest dealer and strap
one on. Looks are important, too, and you can get a good idea
from the photos here, but the only way to know how good they
look on you is to go to your nearest dealer and see, feel and
hear for yourself.
2K Single Coil Pickup
De-Armond 2K updates the original DeArmond Model 200, which is
found on some of world's most collectible vintage guitars.
Gold Tone Humbucking Pickup
Gold Tone humbucker--"the classic that never was"--brings
you a USA-made DeArmond pickup with vintage style and modern
Turbo Jet Bass Single Coil Pickup
single-coil bass pickup specially designed for the Jet Star bass.
Gold Tone Bass Humbucking Pickup
bass version of the Gold Tone humbucking pickup. Inspired by
Guild's Starfire Bass pickup.